Our Promise:
You can spend with confidence.
At LiftLab, our unique approach to marketing effectiveness is grounded in science so that you can confidently spend in an identity-free world.
What We Stand For:
To deliver our customers the
most trusted view of their
marketing P&L so they can
make spend decisions with confidence
We are recognized leaders and innovators with decades of
experience in the science of marketing effectiveness.
The LiftLab platform delivers on our vision: using science to
bring customers the most trusted estimates of media
performance and possibilities.
Founded in 2018, we are a distributed team with offices in New
York City, San Francisco, and around the world.
Founded
2018
Decades of
Experience in
Marketing Analytics
Uncovering $1M to
$40M in Marginal
Profit per Experiment
Leadership Team
Bringing decades of innovation and experience in measurement, data science and attribution to change how to think about marketing spend performance
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John Wallace
CO-FOUNDER AND
CEO
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Nitin Kumar
CTO
Bala Kandula
CO-FOUNDER AND
CHIEF PRODUCT OFFICER
Jon Lorenzini
VP of MARKETING SCIENCE and PRODUCT MARKETING
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Dirk Beyer
CHIEF DATA SCIENTIST
Nehal Patel
CHIEF CUSTOMER OFFICER
Michael DeGagne
CRO
Our Marketing
Science Advisors
Working shoulder-to-shoulder with leading academic and industry minds behind the short-term and long-term effect of marketing on business performance and how to measure that
Dr. Eric Anderson
PROFESSOR at KELLOGG SCHOOL OF MANAGEMENT
Dr. Dominique Hanssens
DISTINGUISHED PROFESSOR EMERITUS of MARKETING, UCLA
Dr. Koen Pauwels
VICE DEAN of RESEARCH at DMSB at NORTHEASTERN
Kim Larsen
DATA at SHOPIFY
John Wallace
CO-FOUNDER AND CEO
Nitin Kumar
CTO
Bala Kandula
CHIEF PRODUCT OFFICER
Nitin Kumar
CTO
Michael DeGagne
CRO
Jon Lorenzini
VP of MARKETING SCIENCE and PRODUCT MARKETING