Agile MMM & Incrementality Testing Built for Growth Leaders | LiftLab

Real Budgets. Real Results

Retail jewelry — global

+9.5% revenue

from a 2% budget shift

Entertainment — enterprise

7 → 13 channels

weekly mROAS reallocation

Financial software

+19% gross revenue

year-end window

DTC apparel

3.4x TikTok spend

at max profit

Ecommerce grocery

13 channels optimised

weekly CAC forecasts

Agile Marketing Mix Modeling for Growth Leaders

CMOs

CMOs

LiftLab quantifies brand and performance impact in the same model, giving brand investment the same financial defensibility as performance spend over a 6 to 52-week horizon, so you walk into every budget meeting with a number Finance can audit, not a case you have to argue.

Performance Marketing Leaders

Performance Marketing Leaders

PlatformSense detects CPM shifts, auction volatility, and creative fatigue daily, applying live signals to stable response curves so you react to what's actually changing in the market, not what the Ad Platform wants you to believe is changing.

CFOs

LiftLab gives Finance a methodology they can interrogate, not just trust, built on transparent, auditable incrementality testing rather than Ad Platform-reported attribution, so marketing spend holds up under financial scrutiny.

Solutions Built For Your Priorities

One model. One forecast range. Constraints both Marketing and Finance set before the optimizer runs, so the budget meeting becomes a decision, not a negotiation.

Full-Funnel Budget Planning

Stop funding saturated channels because average ROAS still looks healthy. LiftLab maps exactly where each channel's returns flatten, so the next dollar goes where it actually compounds.

Full-Funnel Budget Planning

Most incrementality testing ends at a lift number. LiftLab's closed-loop feeds every causal result back into your AMM, so tests don't just answer questions; they improve the model permanently.

Full-Funnel Budget Planning

Your January plan was right. Markets moved. Run Conserve, Maintain, and Accelerate simulations against live response curves, so you know what to do before Monday's budget call.

Full-Funnel Budget Planning

Markets shift mid-campaign. LiftLab's PlatformSense detects efficiency changes daily and tells you exactly where to move spend before the window closes.

Full-Funnel Budget Planning

Your MMM shows 0.9x ROAS on brand. The real number is 2.1x. LiftLab quantifies halo lift, ad-stock carryover, and long-term equity, so every brand dollar is visible on the P&L.

Full-Funnel Budget Planning

Full-Funnel Budget Planning

How LiftLab Works

A VIRTUOUS CYCLE

Not a one-time model. A continuously compounding system.

Integrate

Integrate

Unify spend, outcomes, and business-context signals (pricing, promotions, seasonality, and offline data) into a single econometric foundation. Every model input is traceable, every data decision is auditable.

Model (Two-Stage AMM)

Model (Two-Stage AMM)

Separate ad auction dynamics from consumer response to build highly accurate diminishing returns curves. LiftLab's Two-Stage AMM goes beyond traditional media mix modeling by isolating marketplace cost noise before measuring true consumer demand.

Plan/Act (Constraint-Aware)

Plan/Act (Constraint-Aware)

Run budget scenarios that optimize your mix while respecting pre-committed spend, channel caps, CAC ceilings, and locked media contracts, producing a plan Finance can validate before a dollar moves.

Experiment (The Trust Engine)

Experiment (The Trust Engine)

Feed causal proof from transparent incrementality testing back into your AMM through the Trust Engine, tightening response curves and narrowing forecast ranges with every test cycle.

Platform Capabilities

Separates real consumer demand from noise, so every budget decision compounds.

Agile MMM

Quantify what's driving performance, where the returns flatten, and how the next dollar should move.

Explore Agile MMM →

Incrementality Testing

Prove causal lift with auditable geo experiments, then feed results back into your AMM to permanently sharpen every budget decision.

Explore Incrementality Testing →

PlatformSense

PlatformSense applies live auction signals to stable response curves daily, so your team reacts to what's actually changing in the market without rebuilding the model each time.

Explore PlatformSense →

Scenario Planner

Build full-funnel, constraint-aware budget scenarios. Compare ranges and trade-offs to align Marketing and Finance before spending is ever committed.

Explore Scenario Planner →

What Our Customers are Saying...

Kasper Madsen,
Global Paid Media Analytics Manager, Pandora
"LiftLab's platform has been instrumental in helping us bridge the gap between long-term strategic goals and the need for frequent and short-term optimization."
Jeff Rosenfeld,
SVP of Digital and Customer Experience, Cinemark
"LiftLab was the only vendor that offered a single comprehensive view of performance alongside a means to estimate the marginal profitability of our last dollar spent."
Stephanie Pierce,
Director of Growth Marketing, Quicken
"Liftlab’s solution gave us the confidence to make significant changes to our media mix. Our business results proved we made the right choice."

Trust. Speed. Scale.

Built for enterprise teams that can't afford to get marketing effectiveness measurement wrong.

Security

SOC 2 & ISO 27001 certified. Enterprise-grade protection and audit-ready data integrity for total financial peace of mind.

Integrations

Unified data ingestion across your entire media stack, eliminating platform bias and resolving conflicting signals before the model ever runs.

Time-to-Value

Go from raw data to boardroom-ready scenario ranges in weeks, with weekly model reviews that keep your team acting on current signal, not last quarter's assumptions.