We are getting better each year at bringing startups to Lift. In 2010 we are creating an integrated offer, with tickets + space to demo products and services to the audience + a chance to hit the big stage alongside Neil Rimer of Index Ventures fame, all this for 1′250chf.

I hope those of you who have startups in the region will enjoy this offer. For international entrepreneurs, get in touch with the team we will try to find a solution to give you some advantages too.

Continuing the cool offices tradition created by tech companies:

Gianfranco Chicco interviewed me last week about my vision of the future of conferences. Three main trends are appearing in my opinion:

Conferences need to be more porous

Lift takes place in Geneva, Marseille and Korea (Jeju) and there is no way that you should be penalized because you cannot follow us in one of the countries. It’s not that because you cannot afford to go to Korea that you should be cut from this conference … So now we are working on how we can, in a smart way, embed people from the outside inside a conference […] where you are doesn’t really matter. […] How do you handle that from a business perspective? How do they pay (or should they pay or not)?

Come back to the moment

There is a need to make the moment more unique, to make it more special and catch people’s attention because now everybody has their phones, and emails, etc. We need to go more to being like a theater, towards something that cannot really be captured with technologies (e.g. video registering a conference)… and if you’re not here, you really miss something!

Decentralization

Many conferences are growing into different areas (TEDx, Lift@Home, PICNIC Salon) […] Instead of considering yourself a conference you consider yourself a community. And the conference is actually a community that happens to meet together two, three days a year at a specific location. […] How do you allow your community to meet without you? How do you allow your community to extend itself and reach new people through the people that are already members? How do you control what’s happening outside and how much do you want to control it? […] It’s like a Tupperware development of conferences where your conference is actually a recipe, it’s a set of values, it’s some processes,  it’s a way to approach things, it’s a community. How do you allow that to have it’s own existence and develop itself? As a conference organizer you cannot grow your model eternally. Lift works because we have 1,000 people but it would not work with 10,000 people. So how do you grow and how do you sustain with all of these constraints? I think one of the ways is to decentralize, lose control and let your community flow with your ideas and carry these ideas and values further.

Link (with video interview)

I got an Xbox controller in my hand a few days ago, and was puzzled by the unlikely design. It is too big, some buttons are really hard to reach, they can not be pushed as quickly as they should, etc.

Part of what motivated Microsoft to design this was probably a will to differentiate their hardware from the previously released Playstation’s controller. Bad idea. Sometimes you should recognize that something can not be improved - or at least not with the ideas you have right now.

I was surprised when Sony kept the same design across versions of their Playstation controllers: the PS2 one had the same shape than the PS1, and the PS3 is basically the PS2 but wireless. With a new product automatically comes a new design? Not the controllers which remained the same, probably the most ergonomic gamepads ever design (not considering the Wii which is something different). Sony was smart to acknowledge they couldn’t do better, and therefore should not change for the sake of changing.

This reminds me of an old story when a few years ago Swissair collapsed. The national company was taken over by a small and local carrier that hired Tyler Brulé to design a new brand. Swiss was born with a logo made of a white cross inside a red square. Critics started to pile up: how can you pay that much money to come up with such an obvious brand?

Brulé’s thinking was right. Designing for the sake of it is wrong. Swiss best asset were its swissness, an image of quality, reliability, ponctuality. The Swiss flag is one of the most recognized symbol in the world. Going with something else than this would have been wrong.

That is where design is different from other domains. Sometimes doing less means doing better. See the minimalist packaging trend that has been spotted in Japan. Less can be more, or as the world’s best slogan put it back in 1997: “Reduce to the max“.

How much “information” does an American consumes on a single day? 34 gigabytes or 100′000 words…

Link

Update: a related article on the challenges of data overload by The Economist: “Information has gone from scarce to superabundant. That brings huge new benefits but also big headaches“.

I found this graph fascinating, showing how the median days between US release and first leak is increasing. The studios are getting better at controlling piracy (you can’t totally get rid of it anyway).

More on Andy Baio’s blog: Pirating the 2010 Oscars.

Social networks started on the past (classmates), moved to the present (Facebook), then the future (dopplr). Social networks used to be on people you knew (classmates), people you know more or less (Facebook), people you do not know (dating websites), they will soon also be about people you do not necessarily want to know.

At Lift Asia 09 we welcomed Jin-Ho Hur, CEO of Neowiz, a social network/gaming platform whose fundamental concept is that everybody can hide behind an avatar. Why? Because not knowing who the other users are is a feature! If you spend hours playing online games from the office, do you really want to share that with your network? And what about meeting people randomly like what happens at bars? This is not really covered by existing networks, hence the success of something like chatroulette that “generates one-on-one Webcam connections between you and another randomly chosen user” (NYT link).

I believe this is a trend, not only because it corresponds to a need, but because it is the only place where social networks can innovate under the current framework, where each positions itself along the past/present/future and friends/acquaintances/strangers dimensions.

The red bubble is where we have the less players at the moment. I expect to see many new services in the coming months, reproducing a phenomena that is omnipresent in our lives but mostly absent of online life: serendipity.

The fact these services are used & created by teenagers is also not very surprising. After all this generation seems to have lost many of the opportunities we had to connect randomly: the arcades have been replaced by Playstations, the rave parties have been forbidden, dating happens online rather than in bars, etc etc.

Here is the video (in French) of my recent talk at CreaDigital. It was fun to prepare and give, I hope you enjoy it as much as me :)

I am discussing:

• The new interfaces
• The current transition of media
• Business models
• The new multipolar web
• Cultural / generational differences
• Buzz
• Digital footprint
• Managing openness

Slides here.

The discussion on Publicy continues: I posted a second round of thoughts, Stowe Boyd explores the decade of Publicy, and twitter and blogsearch will soon have to stop asking “did you mean publicly?”

Brian Solis (who seems to belong to the endangered specie of people who actually read articles before linking to them) is adding up to my argument, and seems to agree with me that the attitude you can build towards social media (the “plausible me”) could be a good news to a massive problem:

In describing publicy, Laurent Haug paints a picture of what he refers to as the “plausible you,” but it is his idea around new privacy and intention that serves as the light at the end of the tunnel:

Now that you are back in the driver seat, you have your privacy back. Just of a different kind. You have built a space that could be called “publicy”, or “the plausible me”. It is a credible space where people expect to see information about you. Whatever credible information you say in there will be taken as true by the world. That is your new privacy. A space that is public but that you control, where you can say anything you want and have it taken as true.

In Social Media, it is our responsibility to define who we are and why we are significant. Who we are online is formed by an assemblage of everything we contribute – whether intended or not. Regardless of medium, we save ourselves from ourselves through the practice of restraint and the recognition that we are what we share. The socialization of media distributes pieces of us across the Web and without our knowledge, they are reassembled at will, without our ability to directly shape perception. Thus, our digital shadow is a reflection of our persona and reputation and therefore requires dedication to the active, thoughtful shaping and feeding of the “brand you” through everything you share.  In doing so, we dictate who we are today as well as who we become tomorrow and over time. The doors between public, private, and secret must remain discrete and preserved. While we embrace an era of publicy, we do not relinquish privacy, for without it, we fulfill the prediction of becoming servants of the Web instead of its engineers and conductors.

Link

Sorry for pasting somebody quoting me, but receiving coverage on this post for what it is (a reflection on how we can navigate the current public/private equation) and not for what it is not (an apology of the end of privacy) feels good.

Quick link to a study I was invited to join alongside a diverse bunch of people, to explore the future of conventions in 2020. This comes at a moment I am deploying growing efforts to get more involved in the meetings industry, after finding out that designing events is - as weird as it seems - a true passion of mine ;)

Leading industry players including ICCA and IMEX have signed up as project sponsors and contributors to Fast Future Research’s Convention 2020 strategic foresight study.

The research programme is designed to take a wide ranging and strategic perspective on the future of live events, venues and meeting destinations. A TrendWiki has also been set up, allowing people to enter their own views on the ideas, trends and issues that will shape the future of events. Full details can be found on the at www.convention-2020.com

Link