Topics Covered in this Virtual Summit
State of the Union
The Latest Trends in Measurement and Attribution
Customer Insights
Vision & Product Roadmap and Direction
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How do you show ROI? Where to direct insights?
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CFO Conversations - where does this fit in with current reporting systems and company KPIs
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Collecting data for influencers
Breakouts
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Product Feedback with the LiftLab Product Team
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Marketing Tech Investment - how are you leverage LiftLab in your overall marketing tech investment
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How do our customers use our data internally - how do they share it further in their organization
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Benchmarks across the Customer Database/Customer Share on Best Practices” – How do you compare?
Story Telling: Best Practices, Use Cases, and ROI
Agenda
Morning
Introductions and CEO Opening Address
WELCOME
PST
KEYNOTE
“Uplift and Propensity” by Dr. Eric Anderson
FIRESIDE CHATS with CUSTOMERS – 1:1 and Q&A
10:00 - 10:30 am
10:30 - 11:15 am
11:15 am - 12:15pm
Leslie’s Pools, Lulu & Georgia, and Thrive
12:45 - 1:15 pm
KEYNOTE
LiftLab Product Vision, New Feature Preview and Roadmap
1:15 - 1:45 pm
BREAKOUT DISCUSSIONS
Afternoon
PST
Collecting Influencer Data, Google PMax Performance,
Reviewing Forecasts with Finance
1:45 - 2:00 pm
CLOSING REMARKS
Ideas on future programs and needs