top of page
Our Promise:
You can spend with confidence.

At LiftLab, our unique approach to marketing effectiveness is grounded in science so that you can confidently spend in an identity-free world.

What We Stand For:

To deliver our customers the
most trusted view of their
marketing P&L so they can
make spend decisions with confidence

We are recognized leaders and innovators with decades of
experience in the science of marketing effectiveness. 

The LiftLab platform delivers on our vision: using science to
bring customers the most trusted estimates of media
performance and possibilities.

Founded in 2018, we are a distributed team with offices in New
York City, San Francisco, and around the world.

 

Founded
2018

Decades of
Experience in
Marketing Analytics

Uncovering $1M to
$40M in Marginal
Profit per Experiment

Leadership Team

Bringing decades of innovation and experience in measurement, data science and attribution to change how to think about marketing spend performance

John Wallace0120 - 1 (websize)_edited_edited_edited.jpg
John Wallace
CO-FOUNDER AND
CEO
linkedin-30x30.png
nitin (1).jpeg
Nitin Kumar
CTO
linkedin-30x30.png
Baia_K.jpg
Bala Kandula
CO-FOUNDER AND
CHIEF PRODUCT OFFICER
linkedin-30x30.png
Jon_L.jpg
Jon Lorenzini
VP of MARKETING SCIENCE and PRODUCT MARKETING
linkedin-30x30.png
2022-04-04_23-06-57_500.jpeg
Michael DeGagne
CRO
linkedin-30x30.png
Nehal-Patel-1_edited_edited.png
Nehal Patel
CHIEF CUSTOMER OFFICER
linkedin-30x30.png

Our Marketing

Science Advisors

Working shoulder-to-shoulder with leading academic and industry minds behind the short-term and long-term effect of marketing on business performance and how to measure that

Eric_A.jpg
Dr. Eric Anderson
PROFESSOR at KELLOGG SCHOOL OF MANAGEMENT
linkedin-30x30.png
Dominique_H.jpg
Dr. Dominique Hanssens
DISTINGUISHED PROFESSOR EMERITUS of MARKETING, UCLA
linkedin-30x30.png
paul-welsh-headshot-greyscale.png
Dr. Koen Pauwels
VICE DEAN of RESEARCH at DMSB at NORTHEASTERN
linkedin-30x30.png
Kim_L.jpg
Kim Larsen
DATA at SHOPIFY
 
linkedin-30x30.png

Careers
Join our growing team and help shape
the future of our industry
.

John Wallace
John Wallace
CO-FOUNDER AND CEO
linkedin-30x30.png
Nitin Kumar
Nitin Kumar
CTO
linkedin-30x30.png
Bala Kandula
Bala Kandula
CHIEF PRODUCT OFFICER
linkedin-30x30.png
Nitin Kumar
Nitin Kumar
CTO
linkedin-30x30.png
Michael DeGagne
Michael DeGagne
CRO
linkedin-30x30.png
Jon Lorenzini
Jon Lorenzini
VP of MARKETING SCIENCE and PRODUCT MARKETING
linkedin-30x30.png
bottom of page