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Our Promise:
You can spend with confidence.

At LiftLab, our unique approach to marketing effectiveness is grounded in science so that you can confidently spend in an identity-free world.

What We Stand For:

To deliver our customers the
most trusted view of their
marketing P&L so they can
make spend decisions with confidence

We are recognized leaders and innovators with decades of
experience in the science of marketing effectiveness. 

The LiftLab platform delivers on our vision: using science to
bring customers the most trusted estimates of media
performance and possibilities.

Founded in 2018, we are a distributed team with offices in New
York City, San Francisco, and around the world.

 

Founded
2018

Decades of
Experience in
Marketing Analytics

Uncovering $1M to
$40M in Marginal
Profit per Experiment

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John Wallace
CO-FOUNDER AND
CEO
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Bala Kandula
CO-FOUNDER AND
CHIEF PRODUCT OFFICER
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Michael DeGagne
CRO
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Nitin Kumar
CTO
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Jon Lorenzini
VP of MARKETING SCIENCE and PRODUCT MARKETING
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Leadership Team

Bringing decades of innovation and
experience in measurement,data
science and attribution to change
how to think about marketing
spend performance

Trusted Academic and
Analytics Advisors

Working shoulder-to-shoulder with leading academic and industry minds behind the short-term and long-term effect of marketing on business performance and how to measure that

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Dr. Eric Anderson
PROFESSOR at KELLOGG SCHOOL OF MANAGEMENT
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Dr. Dominique Hanssens
DISTINGUISHED PROFESSOR EMERITUS of MARKETING, UCLA
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Mohan Namboodiri
CUSTOMER DATA SCIENCE and ANALYTICS LEADER
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Kim Larsen
DATA at SHOPIFY
 
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Careers
Join our growing team and help shape
the future of our industry
.

John Wallace
John Wallace
CO-FOUNDER AND CEO
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Michael DeGagne
Michael DeGagne
CRO
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Bala Kandula
Bala Kandula
CHIEF PRODUCT OFFICER
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Nitin Kumar
Nitin Kumar
CTO
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Jon Lorenzini
Jon Lorenzini
VP of MARKETING SCIENCE and PRODUCT MARKETING
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Nitin Kumar
Nitin Kumar
CTO
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