Testing & MMM: the Peanut Butter and Jelly of Measurement

A few months back, I had the privilege of chatting with Jim Gianoglio and the @MMMHub. I wanted to repost the episode as it captures our approach to marketing effectiveness and where LiftLab will open up marketing measurement for greater transparency and trust. If your North Star is diminishing returns, revenue, and marketing's contribution to profit, you should jump on this train.

#measurement#mmm#marketinganalytics#attribution

Thanks again, Jim, for the opportunity. Oh...and I have a book tip at the end of the podcast.