Identify and prioritize key target accounts and contacts, using web sources and online research to find relevant target contacts. Actively engage with leadership to prioritize accounts and develop an account-based marketing strategy that leverages networks to get “first meeting” opportunities.
Engage with prospective buyers by phone, email and LinkedIn to develop interest in the LiftLab solution. Drive the touch points needed to build relationships and nurture warm client discussions into live sales opportunities.
Support our executive selling process by staying actively engaged throughout the process, supporting internal and external communication across all stakeholders.
Maintaining timely and accurate lead and opportunity reporting in the LiftLab CRM.