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HOW A SHOE BRAND UTILIZED MIX MODEL & EXPERIMENTATION TO...

LOREM IPSUM

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PROBLEM:

As an industry first, LiftLab has combined the power of its Agile Mix Model with a geo-based Experimentation platform. These two approaches to understanding just how much you can scale spend complement each other beautifully.

SOLUTION:

As an industry first, LiftLab has combined the power of its Agile Mix Model with a geo-based Experimentation platform. These two approaches to understanding just how much you can scale spend complement each other beautifully.

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“Making ‘Next Dollar’ spend decisions is the toughest part of managing digital media investments. We use Media Lift Curves from Liftlab to quickly pinpoint optimum spend levels. This has been critical to growing revenue and profit in this year’s very dynamic advertising market.”

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RESULTS

ANNUAL PROFIT MARGIN OF XXX%

Based on results:

  • Advertiser implemented new bid strategies and target KPIs to spend more efficiently​.

  • Advertiser has expanded LiftLab experimentation strategy to additional product categories to further optimize their Paid Search program

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