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Marketing Insights

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Product

How to Fund Upper Funnels With Confidence
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How to Interpret the Outcomes of Experiments

Experiments strengthen areas within the model where there is low confidence in the data

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Industry

Why a Counting Algorithm Is a Knife in a Gunfight

Last-click is a counting algorithm that is reliably wrong

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Product

How to Spend With Confidence
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Customer

How Skims 3X Their Spend on TikTok Leveraging LiftLab

How a windfall of spending more in  TikTok paid their LiftLab bill for the entire year

90% of the time, the answer is: ROAS goes down. Find out why. 

Experiments strengthen areas within the model where there is low confidence in the data

How to capture profitability by investing higher up the funnel when the opportunity arises

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Industry

If You 5X Your Spend, What Happens to ROAS?
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Product

Why Experiments Are Our Gold Standard

But only when they are fused with an Agile Mix Model working in tandem

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Industry

How to Turn a Budget Cut Into an Opportunity

At LiftLab, we take a surgical approach to budget cuts by running experiments.

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Industry

The Dirty Secret of the MMM Industry

You can make a model say anything you want.

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Product

How We Deal With iOS Privacy Changes

LiftLab is built from the ground up to work with completely privacy-compliant datasets.

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Product

How to Enhance the Quality of Your Media Signals

You need crucial signals from your ad platform – price and saturation.

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Product

Last Click Revenue vs. Incremental Revenue

"Our last-click target number but missed our quarterly goal."  Last-click numbers aren’t reliable.

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Product

How to Measure Your Channels’ Incremental Revenue?

"Do changes in ad spend reliably explain changes in revenue?" A good model will answer this.

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Industry

What I’d Do as a VP of Marketing for a DTC Brand 
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Company

A Fresh Look at Measurement and Modeling 

A common scenario: ad prices go up as spend increases and channels that become saturated.

The LiftLab journey to defining something we call Marketing Effectiveness.

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