DESIGNED FOR SOPHISTICATED GROWTH MARKETERS
GET BETTER ANALYTICS INTO YOUR MEDIA SPEND DECISION MAKING FROM DAY 1
Pinpoint optimum spend levels for your next campaigns and increase revenue and profit
Growth Marketers are laser focused on where they can scale spend effectively.
Last click, self-attributed & even MTA reporting has distorted reality and led to false conclusions about marketing effectiveness. Bad metrics cause wasted spend and harder decision
This creates a fear that we have underfunded channels that really could work for us.
THE LIFTLAB SOLUTION
HOW THE LIFTLAB SYSTEM WORKS
LiftLab is a groundbreaking measurement system designed for sophisticated Growth Marketers. It not only embraces the incremental view of marketing spend, it provides early warning indicators as to just when spend is hitting saturation even as ad ecosystem is ever changing.
As an industry first, LiftLab has combined the power of its Agile Mix Model with a geo-based Experimentation platform. These two approaches to understanding just how much you can scale spend complement each other beautifully.
METHODOLOGY & MORE
Our methodology is easy and transparent so you fully understand what you can and can’t do.
Making ‘Next Dollar’ spend decisions is the toughest part of managing digital media investments. We use Media Lift Curves from liftlab to quickly pinpoint optimum spend levels. This has been critical to growing revenue and profit in this year’s very dynamic advertising market.
ANGELA S. CALTAGIRONE
SVP Global Digital and Brand, Vionic Shoes