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Ensuring Every Next Dollar is the Best Dollar

A Thrive Market Case Study to Maximize ROI with LiftLab

by John Wallace

June 27, 2023


We are thrilled to be working with the marketing team at Thrive Market, a health-first membership for conscious living, that has been at the forefront of media performance optimization and optimizing customer acquisition costs without exceeding their customers' lifetime value.

We recently joined up with Devin Griswold from Thrive, who adopted the LiftLab Platform to evaluate Thrive's marketing mix and determine optimal spend across all paid channels.


Devin described the process in recent conversations:


"We heavily rely on data to guide our decisions. Our goal is to test quickly while ensuring that every dollar is allocated. We focus on the marginal return and avoid channel bias by regularly validating the accuracy of our model’s output and running incremental lift tests to confirm the results. This level of precision would not be possible with traditional marketing measurement methods like MMM or MTA.”

To learn more, check out the full Thrive Case Study here.


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