DESIGNED FOR SOPHISTICATED GROWTH MARKETERS

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GET BETTER ANALYTICS INTO YOUR MEDIA SPEND DECISION MAKING FROM DAY 1

Pinpoint optimum spend levels for your next campaigns and increase revenue and profit

Accountant at Work

HOW DO YOU CALCULATE MEDIA SPEND?

LAST CLICK

Last Click attribution is everywhere and it won’t go away. Last click is an arbitrary rule to attribute revenue credit to marketing. Optimizing to these numbers will severely hurt a firm’s ability to grow. Yet it happens every day. 

Last Click attribution doesn't allow you to really understand your customer's journey through your media channels. 

MULTI-TOUCH ATTRIBUTION

Multi-touch attribution was the holy grail of the 2010-2020 era. Despite the development of some sophisticated algorithms, two major data changes have challenged this measurement approach. The death of 3rd party cookies and major privacy changes in iOS14.5 have created large, insurmountable holes in these datasets.

 

Furthermore, MTA implementation often ignored incrementality and gave 100% of the credit to marketing.

EXPERIMENTATION

Experimentation belongs inside a more comprehensive measurement system.

Experimentation is a key part of our System. We have extensive experience in this area and have developed robust capabilities. Experimentation is an important tool, but the two common approaches - In-platform Tests and Experimentation-Only -both fall short. Experiments are the Gold Standard of measurement, but they can’t serve as a stand-alone solution.

 

Experiments are valid for a point-in-time view of marketing. Everything - CPMs, CPCs, Response Rates, Promotions & Seasonality - is changing every day. It isn't feasible nor economically viable to constantly test every channel, every day.

MMM

Specialty consulting firms have provided MMM insights for decades and not that much differentiates one firm from one another. The biggest downfalls to this approach are latency (a quarter after the spend), lack of granularity (channel level), and cost (expensive). Insights are delivered one quarter after the spend occurred.

Stand Up Meeting

THE LIFTLAB SOLUTION

HOW THE LIFTLAB SYSTEM WORKS

LiftLab is a groundbreaking measurement system designed for sophisticated Growth Marketers. It not only embraces the incremental view of marketing spend, but it also provides early warning indicators. It lets you know when spend is hitting saturation  - even in an ever-changing ad ecosystem.

As an Industry First, LiftLab has combined the power of its Agile Mix Model with a

Geo-based Experimentation platform. These two approaches to understanding show just how much you can scale and spend complement each other beautifully.

Want to See How our Model Can Help Your Media Spend and Affect Your Bottom Line?

CONTACT US

THE LIFTLAB AGILE MIX MODEL

The LiftLab Agile Mix Model was inspired by some of the best practices of MMM. The LiftLab approach starts by ingesting every campaign & adset of your entire media plan at the daily level. Proprietary Machines Learning algorithms work for you to understand the incrementality and profitability of all this spend. This enables Marketers to have insights at the level of the most granular spend decisions and to know where to spend the next dollar. AMM analyzes all of the spend on a weekly basis to provide insights on what is changing. On the parts of the plan where experiments have been completed, LiftLab fuses recent trends with known, producing verifiable experiment-driven results. This best of both worlds approach is unique to LiftLab.

LIFTLAB GEO EXPERIMENTATION

The LiftLab Agile Mix Model was inspired by some of the best practices of MMM. The LiftLab approach starts by ingesting every campaign & adset of your entire media plan at the daily level. Proprietary Machines Learning algorithms work for you to understand the incrementality and profitability of all this spend. This enables Marketers to have insights at the level of the most granular spend decisions and to know where to spend the next dollar. AMM analyzes all of the spend on a weekly basis to provide insights on what is changing. On the parts of the plan where experiments have already completed, LiftLab fuses recent trends with known, verifiable experiment-driven results. This best of both worlds approach is unique to LiftLab.

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MAKING YOUR LIFE EASIER

OUR GOAL, NO MATTER WHAT YOUR ROLE

I AM A...

MEDIA AGENCY

  • Weekly reporting is streamlined because all ad platform data is centralized in one place and measured against client’s first-party data

  • Identifying where to optimize spend across the media plan is clear and goes all the way from the channel level down to the individual campaign

  • Resources needed to deploy lift tests is minimal because LiftLab’s platform uses their API to automatically write in the test parameters into the ad platforms

CMO

  • LiftLab is a centralized tool that all marketing and agency team members use as a source of truth for cross-channel reporting and optimization

  • Marketing effectiveness is measured based on the brand’s 1st party revenue data

CHANNEL MANAGER

  • LiftLab provides metrics around incrementality and marginal ROAS that allows for more accurate budget and revenue forecasting

  • If there is any concern with the reported numbers, there is an opportunity to use LiftLab’s experimentation tool to validate the data

  • Resources needed to deploy lift tests is minimal because LiftLab’s platform uses their API to automatically write in the test parameters into the ad platforms

DATA ANALYST / SCIENTIST

We’ve collaborated with dozens of analytics leaders of the past 2 decades and deeply understand the challenges you face. Has anyone ever seen an analytics team with no work to do? There’s an infinite number of questions to answer.

METHODOLOGY & MORE

Our methodology is easy and transparent so you fully understand what you can and can’t do.
 

LiftLab is a way to quickly get better analytics into the decision-making of your marketing teams. Before the platform can be deployed:

  • We will explain our methodology in a transparent way so you can understand what it can and can’t do

  • We will seek your expertise in explaining data questions that marketing teams can’t

  • We will provide you incrementality datasets back for your teams to use in ad hoc analytics

SEE HOW IT WORKS