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Learn how SKIMS optimized their TikTok spend with LiftLab, resulting in a significant increase in revenue and contributing profit.






Dive into a compelling case study showcasing how LiftLab empowered SKIMS, Kim Kardashian's renowned brand, to optimize their TikTok spend with remarkable results. By leveraging LiftLab's innovative experimentation platform, SKIMS conducted experiments to quantify the incrementality and diminishing returns of their TikTok advertising efforts.


The findings exceeded expectations, revealing that TikTok was performing far better than indicated by traditional last-click metrics. Encouraged by these insights, SKIMS tripled their spending on TikTok, resulting in a substantial 2.9% increase in revenue and a 1.7% increase in contributing profit.


This success story underscores the transformative impact of LiftLab's approach to marketing analytics. It's not uncommon for our clients to follow a similar trajectory – running experiments, identifying underfunded platforms, capitalizing on newfound growth opportunities, and leveraging these insights to offset their LiftLab expenses right from the start.


At LiftLab, we're committed to helping brands achieve tangible results and unlock new opportunities for growth and profitability. Join us in harnessing the power of data-driven decision-making to propel your marketing efforts to new heights. Experience the LiftLab difference and unleash the full potential of your marketing strategy today.




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