CPA... $27 OR $186?
Monday morning. Look at reports: last click data, reporting from Facebook, Google, and your agency. With conflicting numbers, you’re left wondering about media performance.
TOUGH QUESTIONS
Sales are needed. Your CMO will spend another $100K on media if you're confident in the projected revenue. What audience, tactic and channel?
TRUSTED ANSWERS
Successful media testing creates clear performance data. How incremental is a channel? What is the marginal impact of an extra dollar spent?
TESTING IS HARD
Test planning takes too long. Deployment is a high wire act of ad-groups, campaign parameters, audiences, uploads, suppression. Cross your fingers for statistical significance.
LIFTLAB MAKES IT EASY
Powerful media testing simplified. Smarter analytics for faster results. Better data to drive smart decisions with confidence.
LiftLab is actively working with leading brands who share our vision and want to grow their competitive advantage.
Media Experimentation Made Easy