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This is the Science of Marketing Effectiveness

Giving you the most trusted, real-time view of your marketing P&L to optimize spend performance and grow revenue.


Answering Your Hardest Questions.

How incremental are each of my channels and where can I spend more?

How should I fund upper funnel channels?

Next week includes a holiday promotion. How should my spending change?

How do I profitably acquire new customers?

If I give you $50K, where would you spend it and how much revenue will it generate?

 How much should I spend per day on this
channel to maximize my iROAS?

Most Brands Rely on Conflicting Signals 

Traditional methods like last click, self-attribution, MTA and  incrementality testing lead to false conclusions and competing approaches across channel teams. Plus, with the loss of cookies and IDFA, obtaining accurate results is even more challenging. Teams are left with underfunded channels that could drive growth and profitability


Enter the Science of
Marketing Effectiveness

At LiftLab, we take a unique, evidence-based approach to marketing effectiveness that goes beyond traditional rear-view measurement questions. Our Science of Marketing Effectiveness combines economic modeling with specialized media experimentation to help you connect spend to revenue and predict future optimal spend levels to maximize overall marketing performance. 

The LiftLab Marketing
Effectiveness Platform

LiftLab offers you the most trusted version of your marketing
P&L so that you can make decisions with confidence. The
LiftLab Marketing Effectiveness Platform links causal-based
geo experiments with correlative mix models, increasing
accuracy and creating actionable data. Performance teams
now have a baseline to compare daily results over a six-week
period, accurately measuring sales lift and optimizing future
spend levels by channel, campaign, or tactic.


 Why LiftLab

The Most Trusted Version of your Marketing P&L so you can make Decisions with Confidence


Provides a granular understanding of current performance and pinpoints precise opportunities for improvement.


Delivers a clear picture of the potential performance at differing spend levels.


Verifies model results and explores options to ensure the trust needed to make critical spend decisions.


Delivers constrained optimization that looks into the future with available data to suggest optimized spend level


Supports a dynamic, fluid budgeting
approach to marketing based on weekly
not monthly or quarterly data.

Trusted by Innovative Brands

“We run incremental lift tests to validate the output of the models. These platform lift tests ensure our CPA is always in line. Because of our confidence in the model and the experiments, we have become the trusted conduit for optimizing marketing spend across the organization.”

Devin Griswold

VP of Marketing, Thrive Market

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