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The Science of Marketing Effectiveness

Giving you the most trusted, real-time view of your marketing P&L to optimize spend performance and grow revenue.


Trusted by Innovative Brands

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"From Start-up to Scale: Why Different Growth Stages Need Different Metrics”
with Adam Lovallo, co-founder of MAUVegas and Vice-President at BMG360

March 19, 2024 // 11:00 AM PT

Join John Wallace, CEO of LiftLab, Jon Lorenzini, VP of Marketing Science, and Adam Lovallo as they discuss his founder's journey and how he has helped 100s of other start-ups scale with a look at marketing spend, key KPIs, investment strategy, and what is important to measure.​


"We were measuring incrementality, but to optimize our media spend, we needed both a single comprehensive view of our performance as well as a means to estimate the marginal profitability of our last dollar spent. LiftLab was the only vendor that offered this, along with a way to combine the MMM results with the findings from our ongoing testing. We can now optimize our budget by shifting spend to channels with higher marginal profitability, resulting in top-level improvements to spend efficiency as well.

Jeff Rosenfeld

SVP of Digital and Customer Experience, Cinemark 


Answering Your Hardest Questions.

 How much should I spend per day on this channel to maximize my iROAS?

If I give you $50K, where would you spend it and how much revenue will it generate?

How do I profitably acquire new customers?

How incremental are each of my channels and where can I spend more?

How should I fund upper funnel channels?

Next week includes a holiday promotion. How should my spending change?

Most Brands Rely on Conflicting Signals 

Traditional methods like last click, self-attribution, MTA and  incrementality testing lead to false conclusions and competing approaches across channel teams. Plus, with the loss of cookies and IDFA, obtaining accurate results is even more challenging. Teams are left with underfunded channels that could drive growth and profitability


Enter the Science of
Marketing Effectiveness

At LiftLab, we take a unique, evidence-based approach to marketing effectiveness that goes beyond traditional rear-view measurement questions. Our Science of Marketing Effectiveness combines economic modeling with specialized media experimentation to help you connect spend to revenue and predict future optimal spend levels to maximize overall marketing performance. 

The LiftLab Marketing
Effectiveness Platform

LiftLab offers you the most trusted version of your marketing P&L so that you can make decisions with confidence. The LiftLab Marketing Effectiveness Platform links causal-based geo experiments with correlative mix models, increasing accuracy and creating actionable data. Performance teams now have a baseline to compare daily results over a six-week period, accurately measuring sales lift and optimizing future spend levels by channel, campaign, or tactic.


 Why LiftLab

The Most Trusted Version of your Marketing P&L so you can make Decisions with Confidence


Provides a granular understanding of current performance and pinpoints precise opportunities for improvement.


Delivers a clear picture of the potential performance at differing spend levels.


Verifies model results and explores options to ensure the trust needed to make critical spend decisions.


Delivers constrained optimization that looks into the future with available data to suggest optimized spend level


Supports a dynamic, fluid budgeting
approach to marketing based on weekly
not monthly or quarterly data.