Making “next dollar” spend decisions is the toughest part of managing digital media investments. We use LiftLab to quickly pinpoint optimum spend levels. This has been critical to growing revenue and profit in this year’s very dynamic advertising market.
Angela S. Caltagirone
SVP Global Digital and Brand, Vionic Shoes


Who We Serve
Leading brands of all sizes rely on Liftlab to drive growth with a clear understanding of past performance and future possibilities.
Frustrated with the rearview mirror analysis of traditional measurement approaches, our customers trust our science-based approach to deliver the insights essential to exceptional results.


The LiftLab Marketing Effectiveness Platform
LiftLab uniquely combines economic modeling with specialized media experimentation so that you:
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Get a more trusted understanding of media performance and valuable insights into improvement opportunities.
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Empower your team with performance dashboards and powerful analytics that surface critical, more accurate insights.
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Take control of your marketing spend to drive better results with our Spend Optimization tools.
Science-Driven Marketing with LiftLab
The LiftLab team are recognized leaders and innovators in the science of marketing effectiveness. We are inspired by industry-leading customers and exceptional analytics advisors to push the boundaries of marketing effectiveness.
The LiftLab platform delivers on our vision: using science to bring customers the most trusted estimates of media performance and possibilities.