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Digital Media
Spend Optimization

Achieve predictably higher performance on digital media spend. Scientifically pinpoint the best opportunities to drive growth and profit in an uncertain world.

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Making “next dollar” spend decisions is the toughest part of managing digital media investments. We use Media Lift Curves from LiftLab to quickly pinpoint optimum spend levels. This has been critical to growing revenue and profit in this year’s very dynamic advertising market.     

Angela S. Caltagirone 

SVP Global Digital and Brand, Vionic Shoes

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Lift Your Game

The future of marketing success hinges on the ability of modern marketers to deliver uncommon results from an uncertain world.

LiftLab reshapes the way marketers invest their dollars to find new growth and profits. We give marketers the answers to deliver a predictable performance advantage.

The Problem We Solve

Digital marketing performance was supposed to be data-driven and measurable. Think again.


LiftLab replaces digital guesswork with new innovations in media experimentation to provide a clear, precise view of marginal spend and profit performance.


We power marketing with the science and data-driven confidence to maximize every dollar spent, across every channel.

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What We Do

Better results start with better evidence.


LiftLab is a SaaS platform with powerful Media Lift Curves to learn baseline performance and finally understand marginal revenue and profit. Marketers use LiftLab to rapidly experiment their way to success.

We give brands the answers to drive a predictable performance advantage. 

Who We Are For

We are for the forward-thinking marketers who shudder at the status quo and who want to see where others can’t.


Marketers come to us because they want to rise to the occasion. Our clients pride themselves on out-performing the status quo, even in the face of deep and sudden change. 

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