LiftLab Blog

6 min read

The Average is the Enemy

By John Wallace on May 31, 2019 12:42:23 PM

“We’ve got to use every piece of data and piece of information, and hopefully that will help us be accurate." -Billy Bean, Oakland A’s GM. 

Topics: Insider
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4 min read

LiftLab Lifts Off

By John Wallace on Apr 16, 2019 10:30:00 AM

Today, we are opening our doors as LiftLab. 

Our vision is to make media experimentation easy, radically scaling the number of successful media tests a brand can run.   

Topics: News
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