Getting Transparent about Measurement: Bridging the Art and Science of Marketing Performance
by Jon Lorenzini July 27, 2023 All measurement solutions have a dirty little secret, and it lies in the reconciliation between data and...
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John Wallace
- Jul 20
- 3 min
Forecasting a Better Future: Why Trust Matters
by John Wallace July 19, 2023 “Because of our confidence in the model and the experiments, we have become the trusted conduit for...
John Wallace
- Jun 27
- 1 min
Ensuring Every Next Dollar is the Best Dollar
A Thrive Market Case Study to Maximize ROI with LiftLab by John Wallace June 27, 2023 We are thrilled to be working with the marketing...
John Wallace
- Jun 23
- 4 min
Defining Marketing Effectiveness: A Game Changer for Growing Revenue and Profit - Part II
by John Wallace June 23, 2023 Last week, I used a marketing term in my blog post - Marketing Effectiveness. It might sound a bit general...
John Wallace
- Jun 15
- 3 min
Our Promise: Spend with Confidence
June 15, 2023 by John Wallace, CEO LiftLab Unless you are among the dozens of marquee brands working directly with us, you probably...
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