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Facebook Case Study:

Large eCommerce Retailer

Facebook Prospecting Spend Optimization

  • Large eCommerce Retailer challenged with finding optimal level of Facebook acquisition spend​​

  • LiftLab designed and executed experiments that produced marginal profit yield curves across the Advertiser's Facebook prospecting audiences​

  • The experiments revealed an annual additional contribution-to-profit projected at $340K 

Facebook Yield Curve Experiment Design

FB experiment design.png


Uncovered $340K Annual Marginal Profit

Based on results:

  • Data revealed opportunity to increase spend within Facebook prospecting audiences​

  • Advertiser continued experimentation to unlock additional budget opportunities​

FB yield curve.png
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