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Facebook Case Study:
Large eCommerce Retailer
Facebook Prospecting Spend Optimization
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Large eCommerce Retailer challenged with finding optimal level of Facebook acquisition spend
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LiftLab designed and executed experiments that produced marginal profit yield curves across the Advertiser's Facebook prospecting audiences
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The experiments revealed an annual additional contribution-to-profit projected at $340K

Facebook Yield Curve Experiment Design


Result:
Uncovered $340K Annual Marginal Profit
Based on results:
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Data revealed opportunity to increase spend within Facebook prospecting audiences
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Advertiser continued experimentation to unlock additional budget opportunities

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