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Google Case Study:
Large eCommerce Retailer
SEM Category Spend Optimization
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Advertiser challenged with optimizing a large Paid Search program in a highly competitive environment.
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Daily data reads and advanced analytics were used to develop Media Lift Curves for the targeted campaigns.
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Advertiser pinpointed the optimum spend level for each campaign.

SEM Yield Curve Experiment Design


Result:
Uncovered $200K Annual Marginal Profit

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