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Google Case Study:
Large eCommerce Retailer
SEM Category Spend Optimization
Advertiser challenged with optimizing a large Paid Search program in a highly competitive environment.
Daily data reads and advanced analytics were used to develop Media Lift Curves for the targeted campaigns.
Advertiser pinpointed the optimum spend level for each campaign.
SEM Yield Curve Experiment Design
Uncovered $200K Annual Marginal Profit
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