top of page

Media Measurement Revisited with John Wallace and the team from the Analyst Power Hour

August 2022

Recently our CEO, John Wallace had a 'sit-down' with the great talents - Moe Kiss, Michael Helbing, and Tim Wilson - from the Analyst Power Hour podcast to discuss multi-touch attribution, media mix modeling, and matched market testing. A range of entertaining topics, from experimentation to diminishing return curves, will leave you informed and amused. Thanks for tuning in!


bottom of page