Marketing Insights by LiftLab
Discover the journey behind LiftLab's inception and its mission to revolutionize performance marketing.
Learn how SKIMS optimized their TikTok spend with LiftLab, resulting in a significant increase in revenue and contributing profit.
LiftLab tackles iOS14 changes with privacy-compliant datasets and innovative algorithms, providing smart marketers with actionable insights for success.
Discover how the Agile Mix Model and Match Market Tests provide crucial signals on ad platform pricing and saturation, revolutionizing your marketing strategy.
LiftLab empowers brands to confidently fund their top-of-the-funnel (TOFU) campaigns. By measuring TOFU's impact on conversion and implementing a slower decay on data preparation, LiftLab ensures accurate evaluation of investments over time.
LiftLab leverages experiments to validate and strengthen its models, ensuring better-informed decisions for brands and marketing agencies.
Discover how LiftLab answers the holy grail question of measuring incremental revenue generated by each channel, providing crucial insights for smart marketing investments.
LiftLab empowers brands to confidently invest in top-of-the-funnel (TOFU) marketing, ensuring accountability and maximizing conversion impact.
LiftLab turns budget cuts into opportunities through surgical experimentation, providing insights into growth and profitability trade-offs.
Understand the nuances of ROAS scaling with LiftLab's insights, helping brands decode unique curves across different ad partners and marketing objectives.
Discover how LiftLab empowers marketers to move beyond unreliable last-click metrics and optimize their budget allocation for maximum impact, driving consistent growth and beating quarterly goals.
Uncover the dirty secrets of marketing mix models and how LiftLab offers fresh alternatives for faster, more accurate insights.
Discover how LiftLab can help your DTC brand overcome the challenges of rising ad costs and audience saturation.
LiftLab's experiments set the gold standard, ensuring alignment across teams, higher success rates, and profitable insights for strategic spending adjustments.