Jon LorenziniJan 174 minThe Dirty Little Secret of Marketing Mix Models: Not All Models Are Objectively TrueAssess How Data-Driven Your Recommendations Really Are By Jon Lorenzini, Vice President of Marketing Science and Product Marketing...
LiftLabJan 114 minEmbracing Marketing Mix Modeling’s Even Smarter FutureA Conversation with LiftLab’s newest Advisor, Professor Koen Pauwels One of the world’s leading experts in Marketing Mix Modeling (MMM),...
LiftLabDec 5, 20232 minBermuda “Triangulation”by Jon Lorenzini December 5, 2023 Keeping with the pop culture theme of “Kleven” from my last post, a topic that has been swirling around...
LiftLabNov 2, 20234 minMeasuring the Impact of Influencer Marketing: LiftLab Customer Insightsby Carly Sharma, Marketing and Data Science Analyst, LiftLab November 2, 2023 Recently, we hosted our 2023 Customer Summit, where we had...