John WallaceOct 1, 20231 minTesting & MMM: the Peanut Butter and Jelly of MeasurementA few months back, I had the privilege of chatting with Jim Gianoglio and the @MMMHub. I wanted to repost the episode as it captures our...
John WallaceSep 21, 20232 minHow to Enhance the Quality of Your Media Signals The signals you need to get in your ad platforms are: when I spend, what's the impact of the price of the media, and what is the...
LiftLabJul 27, 20233 minGetting Transparent about Measurement: Bridging the Art and Science of Marketing Performanceby Jon Lorenzini July 27, 2023 All measurement solutions have a dirty little secret, and it lies in the reconciliation between data and...
John WallaceJul 20, 20233 minForecasting a Better Future: Why Trust Mattersby John Wallace July 19, 2023 “Because of our confidence in the model and the experiments, we have become the trusted conduit for...