Image by Anatolii Nesterov

ABOUT US

A VISION, PREDICTION, EXPERIMENTATION, ADDITION...ALL TOWARDS A SOLUTION

FOUNDER'S STORY

BACKGROUND

The vision for LiftLab came in 2018 when we predicted that regulation and privacy concerns would make assembling user-level paths to purchase an increasingly dubious proposition. We completely rethought the problem and realized that GEO-based experiments on 1st party revenue data would serve as a strong signal to understand the performance of all paid media. We built the experimentation platform we set out to build and learned from our early customers: experiments alone aren’t a comprehensive measurement approach. We then added a model-based approach on the whole media plan that is integrated with experiments.

THE TEAM

John Wallace
John Wallace
CO-FOUNDER AND CEO

Entrepreneur and data geek. Founder and CEO of DataSong (sold to Neustar)

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Mike DeVries
Mike DeVries
PRESIDENT

Cloud data business leader and strategist. President at DataSong

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Antoine St-Pierre
Antoine St-Pierre
VP ANALYTIC SERVICES

Marketing data analytics leader who turns data into decisions. VP Client Analytics at DataSong

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Bala Kandula
Bala Kandula
CHIEF PRODUCT OFFICER

Market Technology Leader. VP Client Services at DataSong

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Neil Hillis, PhD
Neil Hillis, PhD
VP ARCHITECTURE

Data and predictive technology architecture leader. VP Technology at DataSong

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Image by Max Prokop

ADVISORY BOARD

HERE TO HELP

We’ve seen many startups assemble Advisory Boards that start out with good intentions but ultimately become a vanity list of non-participants. We recruited small number people from their fields that have worked on marketing measurement from first principles: either in a research or applied fashion. These advisors are available to use on an as needed basis and actively contribute to addressing surprises/exceptions that our enterprise customers will often uncover.