![](https://static.wixstatic.com/media/5152ee_3b612b0ae65d41519e2483cf8c9159ac~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5152ee_3b612b0ae65d41519e2483cf8c9159ac~mv2.jpg)
Our Promise:
You can spend with confidence.
At LiftLab, our unique approach to marketing effectiveness is grounded in science so that you can confidently spend in an identity-free world.
What We Stand For:
To deliver our customers the
most trusted view of their
marketing P&L so they can
make spend decisions with confidence
We are recognized leaders and innovators with decades of
experience in the science of marketing effectiveness.
The LiftLab platform delivers on our vision: using science to
bring customers the most trusted estimates of media
performance and possibilities.
Founded in 2018, we are a distributed team with offices in New
York City, San Francisco, and around the world.
Founded
2018
Decades of
Experience in
Marketing Analytics
Uncovering $1M to
$40M in Marginal
Profit per Experiment
Leadership Team
Bringing decades of innovation and experience in measurement, data science and attribution to change how to think about marketing spend performance
![nitin (1).jpeg](https://static.wixstatic.com/media/3b5b10_70b30c01c3634d63b7faa88faa771860~mv2.jpeg/v1/fill/w_53,h_35,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/nitin%20(1).jpeg)
Nitin Kumar
CTO
![Headshot_Beyer-2021-2 (1)_edited.jpg](https://static.wixstatic.com/media/3b5b10_3604dbb697b045a682a83609b798c32e~mv2.jpg/v1/crop/x_0,y_0,w_1226,h_1227/fill/w_52,h_52,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Headshot_Beyer-2021-2%20(1)_edited.jpg)
Dirk Beyer
CHIEF DATA SCIENTIST
![Nehal-Patel-1_edited_edited.png](https://static.wixstatic.com/media/ff4496_d3b38fcacd2347b9886b73798844fbc6~mv2.png/v1/fill/w_48,h_53,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Nehal-Patel-1_edited_edited.png)
Nehal Patel
CHIEF CUSTOMER OFFICER
Our Marketing
Science Advisors
Working shoulder-to-shoulder with leading academic and industry minds behind the short-term and long-term effect of marketing on business performance and how to measure that