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eBook: Metrics that Matter

Moving Beyond Incrementality to Maximize Marketing Effectiveness

At LiftLab, we're determined to get everyone maximizing their marketing effectiveness. Marketers are falling for the trap that is standard ROAS and we're here to keep bringing people along to the elite world of mROAS (Marginal Return on Ad Spend). So we decided to put together this guide to move beyond the trap of incrementality and maximize your marketing spend and effectiveness.

​The eBook covers everything from xxxx. Furthermore, we cover everything you need to succeed xxx.

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